Name Image Likeness Laws Give Student Athletes A Chance To Cash In
March Madness is a goldmine for the NCAA and its member conferences. Again this year, the organization expects to rake in nearly $1 billion from the popular tournament for college basketball supremacy. It’s a cash cow as well for CBS Sports and Turner Sports, which also expect to make about $1 billion in ad revenue for their live game coverage. And let’s not forget America’s bettors and bookies, some of whom will profit handsomely from this year’s estimated $3....